Factors to consider when designing lighting for clothing store

1. Brightness

In-store lighting design requires the store to achieve a certain brightness, including the following three aspects: light beam, which is the visible light flow from the light source; illumination, which is the received light per unit area; illumination rate, which is the ratio of the light beam to the whole light beam on a certain plane.

2. Lighting Mode

Lighting modes include direct lighting, which makes the goods bright and full of three-dimensional sense; semi-direct lighting, where the main light illuminates the objects and takes into account the surroundings; indirect lighting that causes light to hit the ceiling or wall. Create a stable and gentle atmosphere by using its reflected light;semi-indirect lighting, contrary to semi-direct lighting, makes the upper part brighter than the lower part.

    3. Lighting Methods

There are several lighting methods as follows:

(1) Basic Lighting

In order to achieve a substantially bright illumination throughout the store and in various parts, a relatively uniform and wide range of illumination is required.

(2) Key Lighting

In order to make the product produce a bright and visible effect, to enhance the attractiveness of the merchandise. Focus on commodities, such as spotlighting, interior lighting of display fixtures, chandelier lighting, etc.

(3) Decorative Lighting

Lighting for decorative effects or highlighting key areas, such as chandeliers, curved lights, connected flashing lights, neon lights, etc.

4. Lighting Distribution

The purpose of lighting distribution in the store is to attract the attention of passers-by and induce them to enter the store. The second is to lure customers into the depths of the store. In accordance with the basic brightness of the store, the store front, counter and display shelf is 1.5-2 times the basic brightness. The brightness of the window and the rear of the store should be 2-3 times of the basic brightness. The brightness of key goods is 3 ~ 5 times that of basic brightness.

Clothing store lighting, clothing display lighting, clothing lighting and clothing lighting design has become an important area of commercial lighting. With the maturity of industry and branding, lighting performance has also received more and more attention from customers. Lighting has also shifted from a single functional lighting to a value display lighting. The more artistic the lighting, the more customers can enjoy shopping in the light environment we create. In the high-end clothing display, the appropriate illuminance can reflect the positioning of the product more than the brand value of the product .Highlighting the contrast between light and dark is the key to lighting design.Adopt the key lighting method, all the lights focus on the product, the ground and the channel do not direct lighting.In terms of color temperature and color development, it is necessary to select high-color lamps to better display the rich color of the goods; Color temperature should be used warm color temperature, consistent with the use in the general family.

The brand image highlights a clothing brand store. Although the decoration style and space layout have their own advantages, its brand and product display is always the core and soul of a specialty store. Through the clever use of lighting, the most vivid expression of the brand and products in the refined space is the primary factor.

 Generally in the light performance as follows:

• Lighting principle: highlighting the key points through the combination of light and dark, cold and warm, and light and shadow.
• Lighting technique: Select narrow-beam gold-halogen spotlights for localized lighting for brands, new products and models. Increasing the illuminance ratio creates a major contrast in the visual, so that the brand image will be printed into the eyes of consumers for the first time.
• Lighting: For model lighting, more three-dimensional irradiation is used. Through the combination of light and shadow, the model's three-dimensional sense is best reflected.

Distinctive expression of space use

The functional areas of various types of specialty stores are basically similar, but the expression of product display and the use of functional area space are different .Due to differences in their respective brand cultures. The specialty store is divided into the following parts according to the functional area: display window, new product showcase, exhibition area, image wall (checkout counter), fitting room. The focus of the lighting is to clearly express the spatial use of each functional area.